How is it that you are offering services around Split Domain Routing and managing DKIM, DMARC and other mechanisms free of cost?

We are an authorized partner of Google, Microsoft, Zoho and almost all the vendors we support and we do negotiate discounts with them which covers our expenses. We are obviously targeting some large targets and are counting on the vendors passing further discounts. All these projected margins are invested upfront in building reliable services and technology stack so our customers can benefit from the same.

Your web page claims 68% cost benefits with your managed SDR solutions? How?

The number 68% is the maximum savings which a customer has benefited from so far. On an average, messaging costs have dropped between 20 and 40%. Technically you can save more than 68%.

Don’t you feel that while saving costs customers also lose the benefits which come from premium mail services?

Yes. They do! However the question to be asked is whether that’s required or not. 60% of corporate workers still prefer desktop based suites only. 73 percent of corporate workers use email mostly for internal communication. In such cases the need for an expensive cloud based office suite is not necessary.

You can still share files and documents among users across different services.

How are you able to offer Backup at such a low rate?

The traditional user based license of backup is prohibitively expensive for most customers especially in places like India. At an average $ 3 per license, customers end up paying $ 36 per mailbox a year. In many cases email inbox sizes are not more than a Gigabyte. At Rs 4 (approximately 5 cents) your cost per GB is less than $ 1 for a not very active user per year. If you are having a mail box of 100 GB, your costs scales above $ 36 a year, and that is a very fair rate. More you use and store, more you pay.

Why are DKIM, SPF, DMARC and other mechanisms so important?

When running a Split Domain email system, where some email accounts are hosted on-premises and others are hosted in the cloud, it is important to implement email authentication mechanisms such as DKIM, SPF, and DMARC to prevent unauthorized email messages from being sent from your domain and to improve email deliverability.

Here is a brief overview of each of these authentication mechanisms:

• DKIM (DomainKeys Identified Mail): DKIM adds a digital signature to outgoing emails from your domain, which can be verified by the receiving email server to confirm that the email is authentic and has not been tampered with in transit. This helps prevent email spoofing and phishing attacks.

• SPF (Sender Policy Framework): SPF specifies which email servers are authorized to send email on behalf of your domain by defining a list of IP addresses or hostnames that are allowed to send email for your domain. When an incoming email is received, the receiving email server can check the SPF record to confirm that the sending server is authorized to send email for your domain.

• DMARC (Domain-based Message Authentication, Reporting & Conformance): DMARC is an email authentication protocol that builds upon DKIM and SPF. It allows domain owners to publish a policy in their DNS records that specifies how to handle emails that fail authentication checks. DMARC also provides feedback reports to domain owners about emails that pass or fail authentication checks, which can be used to improve email deliverability and detect potential email spoofing attacks.

Implementing these email authentication mechanisms can help prevent unauthorized use of your domain for sending spam or phishing emails, and improve email deliverability by reducing the likelihood of your legitimate emails being marked as spam or rejected by receiving email servers.